January 2020 

HR InTouch

The Monthly Newsletter of the Greater Madison Area SHRM

In This Edition

President's Message

By Tammy Wacek, SHRM-CP, PHR
 

Government Affairs & Legal Updates


Mark Your Calendars for the 2020 WI SHRM Day on The Hill

Paid Family and Medical Leave Movement Picks up Speed
 

Professional Development


Compensation and Recruitment:  Our January 21, 2020 PDS Focus  
 

College Relations


Focus on GMA SHRM College Relations Committee

 

GMA SHRM Media Relations


Employer Branding on Social Media

Newsletter Updates


GMA SHRM News & Upcoming Events


January 21st PDS

February 6 - Meet, Eat and Greet

HR Advice Network Roundtables


GMA SHRM Member News


Welcome New Members!

Movin' Up

In Transition

 


 

 

President's Message

GMA SHRM
2020 Corporate Partners

Platinum Level

Boardman & Clark Law Firm
Hausmann-Johnson Insurance Group
The Payroll Company
The QTI Group
UW Credit Union
UW Center for Professional &
  Executive Development

Paylocity

Gold Level

Career Momentum
Group Health Cooperative of
  South Central Wisconsin

The Alliance

Silver Level

Cottingham Butler
Littler
Reynolds Transfer

Bronze Level

Connect Search LLC
Edgewood College
Madison Capitols Hockey
M3 Insurance
Quartz
Restaino & Associates Relocation
Workforce Solutions

Thank you!


 

Greetings GMA SHRM Members –

Happy New Year! I hope all of our members had a wonderful, safe holiday season and took some time to enjoy family and friends. I know I did and I feel ready to face the adventures of the new year. 
 
I am very excited about our upcoming GMA SHRM Strategic Planning Session happening on January 17th. Our Board of Directors and volunteers hold a full day event twice per year to discuss our initiatives and priorities. We want to make sure we are meeting our vision and mission as a chapter and, most importantly, serving our members. I would encourage any member to join us that is interested in being part of the process and understanding how we plan for the future. If you would like more information, please reach out to me at twacek@NeuGenHealth.com.
 
GMA SHRM will once again sponsor the Day on the Hill event happening in Madison on February 12th – 13th. Please consider joining your HR colleagues from around the state for the opportunity to meet with your elected officials at the Wisconsin State Capitol. This event also includes legislative updates and networking with HR Professionals.
 
From a shrm.org perspective, I would like to share some new tools and benefits that national SHRM members have access to. There is a new suite of interactive tools that include COBRA notices generator, employee cost calculator, interview question builder, performance review builder, and more. There are toolkits and resources on specialized workplace topics like Ageism, Cybersecurity, HR Department of One, I-9 Compliance, Mental Health, Organizational Culture, Skills Gap & Workforce Readiness, Young Professional & Student Guidance, etc. Members also have access to more than 1,000 job description templates. There are a lot of valuable resources right at your fingertips. You will find all the details at shrm.org


Take Care,

Tammy Wacek, SHRM-CP, PHR
President
GMA SHRM

Click here to view the full GMA SHRM Board of Directors



 

Government Affairs & Legal Updates

Mark Your Calendars for the 2020 WI SHRM Day on The Hill

Submitted by Jeff Palkowski, MHRM, SHRM-CP, PHR Director of Governmental Affairs – Wisconsin SHRM State Council and GMA SHRM Government Affairs Committee Member

February 13, 2020 is the date for the 6th Annual WISHRM Day on the Hill event.  This annual event is held in Madison and provides an opportunity for human resource professionals from across the state to receive employment law and legislative updates, network with HR colleagues, and participate in meetings at the Wisconsin State Capitol with their elected officials.
 
Modeled after the National SHRM Capitol Hill Advocacy Days in Washington, DC, the WISHRM Day on the Hill is one of the premier state legislative events in the country.  As recently as November 2019 at the SHRM Volunteer Leaders’ Business Meeting, SHRM Government Affairs recognized our Day on the Hill event in Wisconsin as one that other states should be looking at to model their legislative hill days after.
 
For those that have previously attended, you will notice that we have decided to restructure the event to allow for more networking and follow up after the legislative visits by moving the meetings with legislators to the morning. This will allow attendees to share their experiences during lunch and throughout the afternoon. In addition, an option to participate in a guided Capitol Tour will be offered to attendees who choose not to meet with legislators.  For many, this may be the first-time that they have had the opportunity to tour one of the grandest state capitols in the country.
 
Along with the time spent at the Wisconsin State Capitol, the day will also feature several speakers who will provide updates on several topics. Bob Carragher, Vice President of State Affairs from SHRM will provide an update on many initiatives that National SHRM is advocating for in Washington, DC. In addition, Bob will provide information about how SHRM is positioning their SHRM Advocacy “A-Team” to be a leader in HR advocacy.
 
Attendees will also hear from the always informative and entertaining, Bob Gregg, with Boardman and Clark. As always, Bob will provide legal and employment law updates, information from recent court cases, trends in the workplace, and of course some of the more interesting and often outrageous workplace issues that have recently occurred.
 
The day will wrap up with a presentation by Terri Dougherty of J.J. Keller & Associates, Inc. who will discuss the impacts of marijuana and other drugs in the workplace. This has been one of the more challenging and quickly-evolving issues as employers deal with changing laws, particularly with marijuana, and the effects on workplace policies.
 
Prior to the Day on the Hill event, there will also be an evening reception on February 12, 2020 at the Park Premier Hotel. Refreshments and hors d'oeuvres will be available and this is a great opportunity to network with speakers and attendees prior to the following day’s event.
 
Registration for WISHRM Day on the Hill is now open, and we encourage registration prior to January 31, 2020 to ensure the ability to schedule legislative visits. The cost is $75 for SHRM Members, $85 for Non-SHRM Members, and $40 for Students. The cost includes both the evening reception and the Day on the Hill event. Those that wish to attend the evening networking event only can do so for $25.
 
SHRM Certification Credits will be applied for attendees.
 
A room block is available at the Premier Park Hotel. Please make your reservations by no later than January 13, 2020.
 
To register for the 2020 WISHRM Day on the Hill, please visit: https://wishrm.org/2020-Day-on-the-Hill

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Paid Family and Medical Leave Movement Picks up Speed

Submitted to Brenna McLaughlin, Attorney at Boardman & Clark LLP and GMA SHRM Programming Committee Member

The federal government recently took a significant step toward offering paid family leave to all employees of the federal government. In December 2019, the House of Representatives approved the 2020 National Defense Authorization Act, which contains a provision granting all federal government employees 12 weeks annually  of paid family leave for the birth or adoption of a child. The legislation is expected to pass the Senate, be signed by the President, and go into effect in 2020. 
 
The paid leave movement gained significant traction in the past few years. Currently, eight states, along with Washington D.C., have already enacted laws mandating that private employers provide paid family leave for employees. Some programs, like New York’s, are administered through insurance programs funded through employee payroll deductions. Additionally, both Oregon and Connecticut enacted mandatory paid family leave laws in 2019 that are set to take effect over the next two years.
 
Even more states require mandatory paid sick/medical leave. Currently, twelve states plus Washington, D.C. require private employers to offer paid sick leave for employees to recover from an illness or care for a sick relative. State sick leave laws typically work on an accrual basis. For example, Michigan’s law, which went into effect in 2019, requires employers to allow employees to accrue 1 hour of paid medical leave for every 35 hours worked.
 
Although Wisconsin does not currently have mandatory paid family or sick leave, Wisconsin employers should be aware of this growing trend. Calls for paid employee leave benefits will likely continue to grow over the next decade at both the state and national levels. In a competitive marketplace, many employers are offering increasingly generous paid leave benefits to employees in an effort to attract and retain top talent. Finally, this patchwork of state laws requires employers with multi-state operations to be diligent in complying with the details of all applicable state paid family and sick/medical leave laws. 

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Professional Development

 

Compensation and Recruitment:  Our January 21, 2020 PDS Focus  

Session 1:  It's Time for A Compensation Revolution

Presented By:  Summer Rector,  QTI Consulting

A total rewards system should include a base pay structure, bonuses, and annual merit increases, right?  Wrong…or not necessarily.  For years, these programs were defined as essential, but are they effective at attracting, motivating, and retaining talent?  Have we lost sight of their true purpose in the decades of evolution?  Join us as we discuss revolutionary ideas such as paying employees to quit, eliminating bonuses, compensation coaching, unique recognition programs, and more.


Session 2:  Recruiting Made Easy – Maximize Your Time and Get Results You Want

Presented by:  Susan Thomson, Action Coach

Join us to learn about a radically different (and fun!) approach to hiring – one that consistently attracts only those people who are a great fit for your culture and for the role you need to fill. Best of all – it’s quick! What used to take months, can now take weeks instead. So you get to do what you need – time to focus on the business and you get an “A” player who can really help you grow. It’s a beautiful thing.


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College Relations

Spotlight on the College Relations Committee

Submitted by Tyler Wood, Talent Acquisition & Recruitment Manager at UW Credit Union and GMA SHRM Director of College Relations

The College Relations Committee’s goal and purpose is to serve as a liaison between SHRM student chapters and GMA SHRM. In addition, we focus on increasing the awareness of membership benefits and professional development opportunities for aspiring HR students. This happens in a variety of ways, including hosting GMA SHRM’s Annual Student Night Out – a premier event for students that are pursuing a career in Human Resources! Here, students learn from the best in the human resources profession.
 
If there is an aspiring HR student, we feel it our duty to engage and connect them to the broader HR community. We have presented to HR students, facilitated conversations, served as mentors to students and developed a mentor program, and awarded the annual GMA SHRM student scholarship. We have engaged with students from all over Wisconsin, including UW-Madison, Madison College, UW-Whitewater, Edgewood College, Upper Iowa University, Lakeland College and more. We encourage all students and teachers that have a desire to connect with the HR community to reach out to us! 
 
The committee is proudly represented by:
Alicia Genin

Jieqi Mei

Andrea Wyant

Kayla Lubenow

Arlette Kambwa-Gitau

Tyler Wood (Director)
   

Contact Tyler Wood at twood@uwcu.org if the committee can be of service to you!


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GMA SHRM Media Relations

Employer Branding on Social Media

Submitted by Amanda Tetzlaff, Talent Acquisition Specialist at Fairway Independent Mortgage Corporation and GMA SHRM Director of Media Relations

Employer branding is a term that’s getting a lot of attention in recent months. According to a recent study by the Talent Board,1 the “number one recruiting focus for 2020 will be employer branding.” But branding is so broad. As HR professionals, how do we even begin to work towards this goal? In HR we focus on people, not marketing, right?
 
Well, I don’t have all the answers to employer branding, but I DO have two little words that I highly suggest as a place to start: Social Media.
 
In “The Role of Social Media in Employer Branding,”2 the article sums up the correlation between social media and employer branding perfectly.
 
“…You need to showcase your culture as part of social media marketing storytelling when building your employer brand. Your brand story represents who you are and what you stand for. It sets the stage for interactions and expectations that your current and future employees will have with your organization.
 
To put this another way, social media acts as your digital ‘first impression.’”
 
For me personally, I used to be terrified of social media. In my mind, Facebook was only for posting fun, personal stuff about my life and my interests. And LinkedIn? Oh, that’s what you update when you’re actively looking for a new job. If you, the reader, were part of a live audience right now, I’d ask you to raise your hand if you had (or have!) those same assumptions. I bet there would be a lot of hands raised in the audience.
 
But I’m here to tell you those assumptions are all wrong. If you want to be a difference maker in your company and work towards creating your employer brand, improving recruitment efforts, and increasing employee engagement, then you have to realize there is way more to social media than just personal and professional usage, and there are way more websites to use than just Facebook and LinkedIn.
 
Sound overwhelming? It can be! So, I invite you to do what I did – join the GMA SHRM Social Media (Media Relations) Committee. It’s a safe environment where you can meet other HR professionals in the Madison area, work with others who specialize in employer branding at their companies, and get hands-on experience posting, sharing, and liking to social media platforms. It has been a game changer for my personal and professional career, and it can be a game changer for you, too!
 
One last thing I’ll leave you with…Faux employer branding vs. Magnetic employer branding.3
 
“Faux employer branding is when ‘We need to improve our employer brand messaging’ is seen as a technique for luring talented people through the door.
 
Magnetic employer branding is seeing the process as a comprehensive, integrated approach to, first, being an employer of choice, and then communicating this in a compelling way. Companies who get this are exponentially more effective at recruiting talent. Their employer brand acts like a powerful talent magnet.
 
Having a magnetic employer brand draws the best of the best to you.”
 
As we kick off 2020, I’m sure many HR professionals and teams have established or are establishing their annual goals, and branding is most likely one of them. If you are struggling to figure out where to start and would like help, please consider working with us, your GMA SHRM Social Media committee. We’re always looking for more volunteers and improving the careers of HR professionals in the Greater Madison Area.
 
Contact me today for more details – I’d love to chat: amanda.tetzlaff@fairwaymc.com
 
1 – 2019 Global Talent Board Candidate Experience Benchmark Research: https://www.thetalentboard.org/article/cande-recruiting-focus-2020/?fbclid=IwAR2GOwKjwwuFDMt4aURmZUxN0aLZVf13kM6QF1knMWN7fEPr5rIWUneDmTY
 
2 – 2018 PostBeyond: The Role of Social Media in Emplooyer Branding: https://www.postbeyond.com/blog/social-media-employer-branding/
 

3 – 2019 Faux Employer Branding Vs. Magnetic Employer Branding: https://www.ere.net/faux-employer-branding-vs-magnetic-employer-branding/





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Newsletter Updates

Newsletter Coordinator: Mary Moua, Employee Engagement & Social Media Specialist at Fairway Independent Mortgage Corporation
 
We welcome any feedback regarding topics of interests, suggestions or general comments of what you'd like to see in future newsletters.  After all, this is meant for YOU!
 
Please send your suggestions to our Newsletter Coordinator here.







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GMA SHRM News & Upcoming Events
 

Compensation and Recruitment:  Our January 21, 2020 PDS Focus  

Session 1:  It's Time for A Compensation Revolution

Presented By:  Summer Rector,  QTI Consulting

A total rewards system should include a base pay structure, bonuses, and annual merit increases, right?  Wrong…or not necessarily.  For years, these programs were defined as essential, but are they effective at attracting, motivating, and retaining talent?  Have we lost sight of their true purpose in the decades of evolution?  Join us as we discuss revolutionary ideas such as paying employees to quit, eliminating bonuses, compensation coaching, unique recognition programs, and more.


Session 2:  Recruiting Made Easy – Maximize Your Time and Get Results You Want

Presented by:  Susan Thomson, Action Coach

Join us to learn about a radically different (and fun!) approach to hiring – one that consistently attracts only those people who are a great fit for your culture and for the role you need to fill. Best of all – it’s quick! What used to take months, can now take weeks instead. So you get to do what you need – time to focus on the business and you get an “A” player who can really help you grow. It’s a beautiful thing.


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February 6 - Meet, Eat and Greet

Meet, Greet & Eat with your fellow GMA SHRM Members!

Share stories, interests and have some laughs while enjoying breakfast or lunch (TBD).

Program Information



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HR Advice Network Roundtables 

We have three roundtables held monthly at three different locations throughout the Madison area. The current meeting schedule is below.
 
*Please note, there is a location change for South Central to NeuGen, 45 Nob Hill Road , Madison, beginning in August.   

East
Herzing University  
5218 East Terrace Drive
South Central
Findorf
300 South Bedford

 
West
Accuray
1 Erdman Place
  • Third Tuesday of every month excluding December.
    8:30am-10:00am
  • Due to date conflicts with PDS programs, September’s date will be moved to: September 24
  • RSVP to Melissa Chadwick - melissa.chadwick@bakertilly.com
  • Max number of attendees: 25
  • First Thursday of every month excluding December
    8:30am-10:00am  There will be no meeting on July 4th     
  • RSVP to Tracy Niesen Breunig – tniesenbreunig@overture.org
  • Max number of attendees: 25
  • Last Wednesday of every month, excluding December
    8:30am-10:00am        
  • RSVP to  Dawn Koopman – dmkoopman@hotmail.com
  • Max number of attendees: 25
*Enter the main door, walk past the unstaffed reception desk, and continue straight back until you see on your left an open cafeteria area.  Enter the cafeteria and walk straight ahead to the first conference room on your left, marked University Room.

Program Details...

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GMA SHRM Member News

Welcome New Members!

GMA SHRM welcomes the following members who joined our chapter in November 2019!
 

Janna Boehm   Edgewood College
Jeremiah DeGollon   UW - Center for Professional and Executive Development
Nora Digre   Remedy Intelligent Staffing
Rachel Fuerstenberg   Student - Madison College
Beth Johnson   Wisconsin Primary Health Care Association
Stacy Kramer   Connect Search, LLC
Jared Rogers SHRM-CP QPS Employment Group
Jacob Scheffler   Remedy Intelligent Staffing
Kat Shanahan   UW - Center for Professional and Executive Development
Wade Udelhoven   Village of Mount Horeb
Amanda Van Duyn   Fairway Independent Mortgage
Susan Varghese   Madison Area Technical College
Alondra Vazquez   Student - UW Madison


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Members on the Move

Have you started with a new company? Has your organization recently promoted you to a new position? Or do you want to recognize a new person or promotion within your department? If so, we want to hear about it. Send us an e-mail, and we’ll publish your good news in the next HR InTouch!  

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In Transition

If you are a member who is in between jobs, or who is currently employed but seeking new positions or career paths, write us a brief description of your skill set, areas of expertise, what you’re looking for, etc. Send us an e-mail. We’ll publish your information in the next HR InTouch.

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HR InTouch Guidelines

Article Writing:

Do you have an interest in writing for the HR InTouch? We have an interest in learning more about your area of expertise!

Why should you volunteer? Top three reasons: 1) to share your knowledge and experiences to educate others; 2) to become more connected in the HR and Dane County communities; and 3) to contribute towards the advancement of GMA SHRM and the HR profession.

The first step is for you to choose a submission option: you can pre-submit an article to GMA SHRM at any time for us to use in any of the upcoming newsletters, you can sign up to write for a particular month, or we can put you on a list of people to contact in future months whenever we need articles.

Article length:

Because the HR InTouch is now in an online format, the size is flexible. The article should be engaging and hold readers’ attention. Include the core information in your article, and we will advise if it is too lengthy.

Solicitation:

GMA SHRM is conscious not to allow solicitation through the articles, in an effort to protect the interests of our partners and members. The nature of the article should be educational (i.e., what are the business advantages of having a product like yours) or informational. Otherwise, if you truly are interested in advertising through the HR InTouch, you can work with our Marketing Committee. As a rule of thumb for article writing, if the submission relates to a for-profit event, or specifically markets your company (vs. your industry), it is an advertisement, and should be purchased. If it is a not-for-profit event that your company is hosting, or an announcement (i.e., a SHRM member recently joined your company), it is an acceptable addition to the HR InTouch content. If you have any questions related to the appropriateness of your submission, please contact us.

If you have questions, or to submit an article, contact GMA SHRM at chapteradmin@gmashrm.org .

 

 Amended