My GMA SHRM Toolbox

This program has been pre-approved by HRCI for 2 hours Business/Strategic Credit.


Registration, Continental Breakfast and Networking









GMA SHRM Member Online Registration

Non Member Registration

Location & Directions


City Center West (TDS Building) 
525 Junction Road
Madison, WI

Click here for map and direction information.
City Center West (the TDS Building) is easily accessed by exiting the beltline at Old Sauk Road and turning west. Proceed to second stoplight and turn south onto Junction Road.

Park in the Parking ramp behind the building. Take parking ramp elevator to ground floor and enter building. Conference room is straight ahead.


Workplace Flexibility: The Next Imperative for Business Success and HR Leadership  


When 9 to 5 Goes Bust:  Making Workflex a Reality in Your Organization 

Presented by Cassidy J. Neal,   Workplace Flexibility Program Specialist, Society for Human Resource Management

Tuesday, April 15, 2014
City Center West

Presentation Description

Workplace Flexibility: The Next Imperative for Business Success and HR Leadership
Workplace flexibility has become a key business strategy to leverage the talents and skills of today’s increasingly diverse, aging, and multi-generational workforce.  In this session, you will learn how flexible work arrangements such as job sharing, flexible scheduling, phased retirement, and telecommuting can drive employee engagement, productivity, retention, and benefit your organization’s bottom line.   You will also examine key HR strategies for implementing flexibility as well as legal issues to consider.  And you will hear about new resources and opportunities as a result of SHRM’s partnership with the Families and Work Institute, including the “When Work Works” initiative.

When 9 to 5 Goes Bust:  Making Workflex a Reality in Your Organization
You might be convinced of the value of workplace flexibility, but how can you make it work in your organization? In this presentation, you will hear award-winning strategies, practical tips and advice from best-practice companies to help you design a workflex program uniquely suited to the needs and culture of your organization.  Among other insights, attendees will learn the four key steps to building a successful program, including building the business case, customizing a workflex program, incorporating change management strategies, and implementing workflex for success. 

Our Presenter

Cassidy Neal has served since September, 2012, as the Workplace Flexibility Program Specialist for SHRM’s Workplace Flexibility Initiative and Partnership with the Families and Work Institute (FWI).  She is responsible for growing When Work Works, the centerpiece of the Partnership, and for educating employers about workplace flexibility issues.

Prior to joining SHRM, Cassidy worked for the Texas Dental Association where she managed two statewide dispute resolution processes and advised on community oral health public policy issues.
Cassidy received her Bachelor of Arts degree in Government from the University of Texas at Austin and her Master of Science degree in Organizational Leadership and Ethics from St. Edward’s University in Austin.


For more information contact:

GMA SHRM Management Team
2830 Agriculture Dr.
Madison, WI 53718
(608) 204-9814
fax (608) 204-9818

Program Schedule subject to change.