• Advertising and Sponsorships with GMA SHRM

Is your organization looking for strategies to promote its products or services to the Madison-area Human Resources community? Consider the opportunity to reach out to area HR professionals through the Greater Madison Area Society for Human Resource Management (GMA SHRM)! The GMA SHRM chapter is one of the largest in the United States. By partnering with GMA SHRM, you will have a year-long opportunity to reach out to over 700 HR professionals representing more than 500 employers.

GMA SHRM offers year long and individual marketing options based on your budget, timing and the audience you would like to reach.  Follow a link below for full program information or on a specific marketing or advertising option.


Human Capital Conference

2024 will mark the 19th Year of our Annual Human Capital Conference! The conference is scheduled for Tuesday, May 21, 2024. Sponsorship of the conference provides you with the opportunity to highlight your company to over 250 Human Resources Professionals from the Madison area. 
This year we have two different levels of sponsorship, Business Sponsor and Premier Sponsor.  Spaces are limited and will be provided on a first come basis.
Business Sponsor (Limit of Seven) - $2000

  • Logo on Conference Webpage
  • Program Recognition
  • Video Screen Thank You
  • Verbal Recognition at Conference
  • Vendor Booth Space
  • Attendance for Two at Conference 

Premier Sponsor (Limit of Three) - $3000

  • Logo on Marketing Materials*
  • Logo on eBlasts Promoting Conference Registration*
  • Logo on Conference Webpage
  • Program Recognition
  • Video Screen Thank You
  • Verbal Recognition at Conference
  • Vendor Booth Space
  • Attendance for Three at Conference

*  Commitment must be received by January 31st to guarantee placement on these promotions.

Click here to download the application form.


Individual Advertising and Promotion Opportunities

GMASHRM offers a variety of advertising opportunities throughout the year, though they are limited and early application is advised.   Reach out to chapteradmin@gmashrm.org for more information or to reserve your opportunity.

E-Newsletter Advertising

Our online e-newsletter, HR InTouch, is distributed to our 700+ members monthly and past issues are archived on our website. A maximum of three ads may appear in any issue [ST1] (first-come, first-served with preferential treatment to Corporate Partners). Non-partner ads will appear below the list of Corporate Partners.
InTouch ads are $200 per issue for members, and $325 per issue for non-members. Upon acceptance of your application, we will require your payment and ad artwork be submitted by the 15th of the month prior to your assigned issue. The 3.75” x 5” ad may be a jpg or pdf. Ads may be full color.

E-Blast Advertising

Members receive an E-Blast (e-mail communication) on a regular basis (as necessary; typically, once per week). This communication is purposefully brief and highlights only the most important and time-sensitive information our members need (reminders of upcoming meetings, registration deadlines, breaking news that affects our association or profession).
Dimensions are 180 pixels wide x 150 pixels high and 72 DPI.  Must be in .jpg format and cannot exceed 50kb in size.  URL/Weblink included.
E-Blast Sponsorship costs $400 for members, and $525 for non-members. You will be featured in four consecutive E-Blasts over an approximate 4-6 week period. Your image may not be altered within an advertising period (4 consecutive E-Blasts).

Membership Mailing List - GMA SHRM does not provide member emails

One-time use of mailing information is $250 for GMA SHRM members and $400 for non-members. A signed contract outlining permitted use of the membership information will be required.

Professional Development Summit Session Sponsorship - $1,000
Opportunities limited.  Annual Partners receive first sponsor opportunities. 

Typically Two Sessions per Summit*

  • Recognition on online Program Calendar (including link)
  • Mention on registration page and on email announcements of meeting.
  • Free attendance at program for two participants
  • Seating of your company’s representative at speaker table
  • Vendor booth space available for distribution of materials and networking with attendees
  • Five minute opportunity at beginning of program to address attendees and promote your company’s products/services
*Sponsorship of Professional Development Summit Sessions is only available if not utilized by Gold adn Platinum Corporate Partners.