GMA SHRM Strategic Summit


This program has been pre-approved by HRCI for 2.5 hours Strategic/Business Credit.


Registration, Continental Breakfast and Networking








Student $20

GMA SHRM Member Online Registration

Non Member Registration

Location & Directions

Alliant Energy Center

1919 Alliant Energy Center Way
Madison, WI 53713

Click here for direction information.

The Essence of Strategy:  Getting to the Heart of Getting Things Done

Presented by: - Sherrin Ross Ingram

Tuesday, June 17, 2014
Alliant Energy Center
Madison, WI


Presentation Description

Despite having “SMART” goals and consistent strategies, even the most motivated and dedicated individuals can have a hard time staying focused and make consistent progress on tasks and overall strategies. This is due in large part in failing to understand the true essence of strategy and to use that understanding as a starting point in strategy development. In this inspiring and practical presentation, Sherrin teaches how to step back and examine your strategy development process to get to the heart of what really drives consistent achievement.

As a result of attending this session, attendees will be able to:

1. Understand the components of the strategic planning process, and have knowledge of the key missing ingredient in most plans.
2. Employ an effective and efficient process for exploring options during the planning process that increase commitment to specific strategies;
3. Differentiate actionable strategies from non-actionable strategies;
4. Identify hidden and often overlooked attributes in their existing and future strategies that may cause them to stall or fail.
5. Develop, execute and fine-tune strategies for encouraging improved performance in a way that empowers employees while meeting the expectations of the organization, its employees, and other stakeholders.


Our Presenter

Sherrin Ross Ingram is Chief Executive Officer of the International Center for Strategic Planning and Chief Strategist for The Strategic Thinker’s Mastermind. She helps industrious organizations and determined professionals achieve their goals by developing strategies to capitalize on unique positioning, elevate brands and expert status, and fully exploit trends and overlooked changes in markets. Sherrin is also an attorney, best-selling author of several books, including Successful Strategic Planning and Wealth Mentality, and founder of The Foundation for Real Nutrition and Sustainable Living (an organization she founded after witnessing the positive dramatic effects that a diet of nutrient rich food had on her son’s recovery from Autism).  Her message and programs reaches thousands every year through motivational keynotes, strategy development sessions, personal brand building workshops, and her highly acclaimed “Get Strategic About Marketing” Bootcamp series. Learn more at

For more information contact:

GMA SHRM Management Team
2830 Agriculture Dr.
Madison, WI 53718
(608) 204-9814
fax (608) 204-9818

Program Schedule subject to change.