GMA SHRM Professional Development Summit

January 22, 2019
Alliant Energy Center


Session 1:  Recruiting Next Gens; Using Internships and Other Strategies


Session 2:  Recruitment Strategies for 2019: Recruiting Next Gens and Developing Compensation Strategies    

Presented By:   Chad Kopitzke, NeXtGen Advantage

  Presented by:  Deidre Garrett and Valerie Grube, MRA


Session 1

In this fast-paced, interactive presentation, Chad Kopitzke will offer key insights on the talent acquisition challenges companies face, enlightening characteristics of the youngest generation in the workforce, and how implementing cultural change can foster an environment of accountability, results, and long-term success.

Participants will learn:
  • Four trends defining today’s world of work
  • What the next gen worker is really thinking—and why
  • How to develop consistency in your organization’s talent life cycle
  • The role of a well-constructed internship program in your company’s strategic success
  • Applicable tips and tricks that you can implement today, which will effect positive change for tomorrow

Session 2

This session will be broken down by our presenters into two parts.

In Part 1 we will look at Recruitment in a Competitive Market and Pay Trends and Strategies for 2019.   As the critical talent shortage continues into 2019 it is more important than ever to have a comprehensive recruitment, retention and compensation strategy in place.
 The same old methods are simply no longer effective to find the talent you want and need. 

In this session you will learn about:
  • Industry leading recruiting techniques
  • How and where technology plays into your HR strategy
  • Why a memorable experience from initial interest through onboarding and beyond is critical to your success and employee retention 
In Part 2 we will focus on How to Use Your Compensation Strategy to Recruit Top Talent.  Employee compensation plays an important role in the caliber of talent you attract and retain at your organization. In today’s market, top talent is hard to find but essential to keep businesses productive and innovative. So it’s important that your compensation strategy - as with most other business strategies is effective and highlights your company’s differentiation and values.  All organizations have the opportunity to have competitive compensation strategies – big or small. There are plenty of ways to attract employees by using a compensation method that keeps expenses low. In this session, we’ll look at key components of your compensation strategy to leverage in today’s challenging recruiting market.

Participants will learn how to:
  • Leverage your total benefits package to recruit great candidates
  • Create and/or enhance your company’s recognition programs
  • Evaluate whether your incentive pay program is competitive
Chad Kopitzke is the founder of NeXtGen Advantage, an innovative talent management consulting firm designed to address the evolving challenges facing employers and job seekers alike. Chad’s hands-on experience includes 12 years of managing internship programs at a state university, where he served as the liaison between students and companies. He has worked closely with young professionals, observing how they think and what they value. He also understands what business leaders need and what keeps them up at night. Chad’s experience places him at a unique vantage point in modern business culture. He sees the problems. He builds solutions.

Chad holds an MBA from the University of Wisconsin Oshkosh and is a highly sought after speaker and expert on the new world of work. He is passionate about changing the landscape to help generations connect—rather than collide—for the sake of business growth.

Diedre Garrett has experience in developing and implementing recruitment strategies that improved operational outcomes and maximized profits. She also has extensive experience in human resource planning and operations, organizational change, team building, organizational effectiveness, and facilitative leadership. Her varied career includes leadership positions in the staffing, nonprofit, and retail management industries, where she was responsible for recruiting, business development, leading teams, project management, multimillion dollar P&L oversight, and training & development.

 Some of her key accomplishments: 
  • Served as a leader for recruiting teams in a major market, managing a $17 million annual budget.
  • Successfully developed new program initiatives for clients that enhanced their profile and credibility, including curriculum development, training, registration, and evaluation. 
  • Developed an ongoing cross-training program for a multisite retailer and served as the liaison between teams.
  • Managed talent development and conducted monthly talent planning, succession planning, and strategy sessions for a large, multifaceted team.
Deidre is active in the community and currently serves on the Salvation Army Board.  The is also actively engaged in Professional Dimensions and The Ridge Community Church. In her spare time, she mentors young women and contributes her time to helping them gain industry-relevant skills prior to entering the workforce.

As a true bilingual human resource generalist with over ten years of progressive experience, Valerie Grube has worked in a variety of fast-paced, quickly changing industries, including retail and grocery, education, manufacturing, and health care. Valerie’s experience and strengths are recruiting, employee relations, benefit planning, and performance management. She has an extensive background with difficult employee relations issues, balancing recommendations to ensure the best decision is being made for both the employee and the business, while fully understanding the impact those decisions have on a company culture.

Key Accomplishments:
  • Started two human resource departments with organizations that did not previously have centralized resources.
  • Built a department from the ground up implementing processes around recruiting, training, and development to better attract candidates and improve retention in an extremely competitive market while reducing turnover.
  • Implemented full-cycle recruiting process ensuring compliance with state and federal laws; built strategy to increase pool of candidates in an extremely challenging high turnover industry by increasing outreach efforts and building creative relationships with schools for future talent needs.
Valerie has a master's degree in Human Resources—Labor Relations Management as well as a bachelor's degree in Hispanic Language and Culture, both from University of
  • Registration
7:30am to 11:00am
  • Session 1
8:00am to 10:00am
  • Session 2 
10:30am to 12:30pm

  • GMA SHRM Member
Free - Advance registration positively required.
  • Student Member
Free - Advance registration positively required.  
  • Guest / Nonmember
$35 each session   -   $70 both sessions
  • Guest Grant Registration

Not a member yet?

GMA SHRM has a limited number of Professional Grants available for potential members to attend one Professional Development Summit at no cost. 

If you are considering joining GMA SHRM, have a bona fide connection to Human Resources and would like to apply for one of these Professional Grants, please complete the contact information on the form at this link.  We would love to have you join us! 




Alliant Energy Center

1919 Alliant Energy Center Way
Madison, WI 53713

Click here for direction information.


For more information contact:

GMA SHRM Management Team
2820 Walton Commons    Suite 103
Madison, WI 53718
(608) 204-9814
fax (608) 204-9818

Program Schedule subject to change.