Conference Sponsors


Fees & Registration

Schedule & Programs

Networking Reception

Operation Homefront Drive 





Nicole Price

Jason Lauritsen

BREAKING NEWS:  Conference is pre-approved by HRCI for 5.75 General Credits with 2.5 Strategic Credits.

GMA SHRM is excited to announce our 8th Annual Human Capital Conference will be held Tuesday, May 14, 2013 at the Alliant Energy Center in Madison, WI. 

So many changes are impacting our profession and workplace; new rules and new approaches. This year our conference committee thought it appropriate that our theme reflect how we are doing things differently and how we are redifining HR.  Thus our theme for 2013:  Game Changing HR.

The featured keynote presenters for this years conference are nationally-recognized speakers.  Nicole Price and Jason Lauritsen are set to deliver two outstanding keynotes.

Also, don't miss your chance to win the new Apple iPad!  The prize sponsored by Adecco will be given away to one attendee at the post event reception sponsored by Delta Dental.

Our 2010, 2011 and 2012 Conferences each drew more than 200 human resource professionals. Please join us!


Conference Sponsors

Please help us thank our conference sponsors who make this great event possible.

Title Sponsor: 


Morning Keynote Sponsor: 

Breakfast & Breaks Sponsor: 

Grand Prize Sponsor:

Lunch Keynote Sponsor: 

 Lunch Sponsor:

 Reception Sponsor:



Alliant Energy Center
1919 Alliant Energy Center Way
Madison, WI 53713
Click here for direction information.

Fees & Registration

Registration Type Before May 10 After May 10
SHRM Chapter Member $125 $145
Non-Member $145 $165
GMA SHRM Members Only Registration    
Online and Printable Registration Form
for non-GMA SHRM Members








Conference is pre-approved by HRCI for 5.75 General Credits with 2.5 Strategic Credits.

Click here for important information about HRCI pre-approval.






For detailed session information, go to the Breakout Session Description page or click on a topic below.

Time   Program
7:30 to 8:15  

Registration and Continental Breakfast


8:15 to 8:30   Welcome
8:30 to 9:30  

Morning Keynote:  Jason Lauritsen - The Evolution of Talent Management


9:30 to 9:45   Break
9:45 to 11:00  

Breakout Session 1

1-A Health Care Reform:  Fact vs. Fiction - What HR Leaders Really Need to Know, Michael Gotzer & Jane Clark  
1-B Fearless Change: Strategies for Facilitating Change Acceptance, Jeff Russell - * Pre Approved for 1.25 hours Strategic Credit
1-C Embracing Social Media for Recruitment and Employment Branding, Angela Heintz, Shoutlet


 11:00 to 12:00   Lunch, Announcements and Recognition

 12:00 to 1:00  

Afternoon Keynote:  Nicole Price - Reality Based Leadership: Ditch the Drama, Restore Sanity to the Workplace and Turn Excuses into Results


 1:00 to 1:15   Break
 1:15 to 2:30  

Breakout Session 2

2-A The Power of a Plan:  Unlocking the Full Value of an HR Strategic Plan, Jason Lauritsen
* Pre Approved for 1.25 hours Strategic Credit
2-B Veteran's Returning to The Workplace, Tom Lyga & Rhett Zietlow
2-C Employment Law Update, Jennifer Mirus  

 2:30 to 2:45   Break
 2:45 to 4:00  

Breakout Session 3

3-A Wellness Programs: Best Practices, Business Case, Tools & Resources to Get Started or Get Better, Tracie Hittman, Abigail Nadler, Amy Esry and Hilary Kleese  

3-B Engagement Steps that Drive Results, Jennifer Garber &Dennis Narlock
3-C Employment Law Update, Jennifer Mirus  

 4:00 to 5:00  

Networking Reception & Prize Drawing





 Networking Reception

Beverages, hors d'oeuvres, new friends, and great prizes await you!  Don't miss your chance to win the new iPad!

Operation Homefront Drive

For 2013 GMA SHRM is proud to partner with Operation Homefront.


What should I donate?

Care Packages
GMA SHRM will be collecting items for care packages to send to troops now mainly stationed in Afghanistan. Chapter members can bring any item on the Operation Homefront list to the conference drop it in the designated donation box. We will pass along the items to Operation Homefront to include in care packages.

Financial Assistance
Look for special GMA SHRM notices throughout the year to support families of service members financially.  Gas and grocery cards, for example, are much appreciated as families try to make ends meet.




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