GMA SHRM Summit
Tuesday, January 19, 2010 Social Media: Hear from Area Experts to Leverage These Tools to Enhance Your Business
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Presentation Description • Presenter Bios
Presentation DescriptionA little more than a year ago, you might have wondered what place does Facebook, Twitter and LinkedIn have in the business world beyond recruitment? Well today if you aren’t utilizing these tools in multiple capacities at your workplace, you are behind in the times and missing on opportunities to leverage these tools to enhance your business. If you fall into this category, don’t worry, many organizations are unsure how to properly utilize social networks for business purposes other than recruiting. The good news is that you can quickly get up with the times by attending our January GMA SHRM Summit. This session will feature three area experts as they will not only discuss how they use social networking sites to promote and market their businesses, but they will engage in a question and answer session to help HR professionals identify what they can do to help their organizations better utilize social media sites. Our PresentersErica St. Angel - VP of Marketing at Sonic Foundry: Erica will focus her portion of the discussion on utilizing social network sites to establish credibility and gain a fast media response. Paul Banas - Sr. Category Insights Manger at Kraft Foods: Paul will discuss how to leverage social media sites to foster growth and gain community responses to aid future product innovations. Andy Wallman - COO of Knupp and Watson: Andy will highlight how social networking sites can be used for advertising, marketing, branding products.
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Program Schedule subject to change. |
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