GMA SHRM Strategic Summit

Topic:  Health Care Reform

Tuesday, January 18, 2011
Alliant Energy Center
Madison, WI

This program has been pre-approved by HRCI for 2.5 hours strategic recertification credit.

The use of this seal is not an endorsement by the HR Certification Institute of the quality of the program. It means that this program has met the HR Certification Institute's criteria to be pre-approved for recertification credit

Click here for important information about HRCI pre-approval.

This program is sponsored by GMA SHRM Gold Partner
Wisconsin Rx.


Presented by:
- Adam P. Jensen, JD, CEBS, GBA, FLMI  -  Director of Compliance Services, Cottingham & Butler Consulting Services
- Barbara J. Zabawa, J.D., M.P.H.  -  Attorney, Whyte Hirschboeck Dudek S.C., Madison, WI

Presentation Description • Presenter Bios



Registration, Continental Breakfast and Networking


Healthcare Reform Presentation



Location & Directions

Alliant Energy Center

1919 Alliant Energy Center Way
Madison, WI 53713

Click here for direction information.

Fees & Registration










GMA SHRM Member Online Registration

Printable Registration Form

The GMA SHRM Philanthropy Committee is collecting non perishible food items to support Second Harvest FoodBank of Southern Wisconsin. To learn more about GMA SHRM Philanthropy efforts and for a list of items needed by Second Harvest, visit our Philanthropy Information Page.



Presentation Description

The health care reform debate in the United States has been a political issue for many years, focusing upon increasing coverage, decreasing the cost and social burden of healthcare, insurance reform, and the philosophy of its provision, funding, and government involvement.

The U.S. has the highest healthcare costs relative to the size of the economy (GDP) in the world, with an estimated 30 million citizens (approximately 10% of the population) without insurance coverage. Further, an estimated 77 million Baby Boomers are reaching retirement age, which combined with significant annual increases in healthcare costs per person will place enormous budgetary strain on U.S. state and federal governments. The long-term fiscal health of the U.S. federal government is primarily related to whether healthcare costs can be brought under control.

Recent Health care reform has been enacted via two bills: the Patient Protection and Affordable Care Act which became law on March 23, 2010 and was quickly amended by the Health Care and Education Reconciliation Act of 2010 (which became law on March 30). No Republicans voted in favor of either bill.

So where does that leave us today? With the threat of an appeal looming, what should HR Leaders focus on now to comply with the law but also prepare their organizations for the future . . . whatever that may hold?

The presentation will detail the key provisions of the law and the effective dates (what needs to be changed and when); what does it mean to have a grandfathered status; what resources are available to assist HR leaders with this process; explore means to ensure health coverage in the future for all employees; political pressures on health care reform; possible scenarios for repeal, modification, or non-funding of health care reform; possible long-term scenarios for health care in the U.S.

Participants will learn:
• Goals of health care reform
• Effect on employer plans & effective dates 
• Potential ways to cope with recent and future changes
• Future challenges for health care in the U.S.



Our Presenters

Adam P. Jensen, JD, CEBS, GBA, FLMI
Director of Compliance Services, Cottingham & Butler Consulting Services

Mr. Jensen has worked in the insurance and employee benefits industry since 1986. Adam specializes in providing regulatory compliance and plan design services for health and welfare plans. He also advises executive clients on non-qualified deferred compensation issues. Prior to joining Cottingham & Butler Consulting Services, Adam was the Senior Compliance Officer with Virchow Krause Employee Benefits, LLC. He was previously a manager in the human capital practice of a Big Four accounting firm and has also served as an in-house ERISA attorney for a well-known national financial and retirement plan services firm. Adam leads Cottingham & Butler Consulting Services’ Compliance Services practice and is a member of Tribal Consulting Group.

Specific Experience
- Advises Fortune 500 clients on HIPAA and ERISA compliance issues for health and welfare plans.
- Advises Fortune 500 clients on plan design and IRS/DOL compliance issues for benefit plans.
- Provides cost containment expertise for businesses and major health plans throughout the Midwest.

Industry Involvement
Madison Chapter of the International Society Certified Employee Benefits Specialists.
2008, 2009 Chapter President.
2007 Chapter Vice-President.
International Foundation of Employee Benefit Plans

- University of Minnesota – Minneapolis, Bachelor of Arts in History
- William Mitchell College of Law, Juris Doctorate

Life Office Management Association
- Fellow, Life Management Institute (FMLI) designation

International Society of Certified Employee Benefits Specialists/
Wharton School of Business
- Certified Employee Benefits Specialist (CEBS) designation
- Group Benefits Associate (GBA) designation
- Certificate in Global Benefits Management

Barbara J. Zabawa, J.D., M.P.H.
Attorney, Whyte Hirschboeck Dudek S.C., Madison, WI
Ms. Zabawa practices health law and business and intellectual property litigation. From 2003-2005, Ms. Zabawa clerked for the Honorable Barbara B. Crabb in the United States District Court for the Western District of Wisconsin. She has worked on numerous health law and litigation matters, including Stark and Antikickback compliance, health insurance reimbursement issues, patent infringement, civil rights, employment and contract matters.
Barbara began her law career as a Skadden Fellow through the Skadden Fellowship Foundation, working on private health insurance issues from 2001 to 2003. Before law school, Barbara obtained a Master in Public Health degree from the University of Michigan. She teaches Health Law at the University of Wisconsin Law School, is Chair of the Health Law Section Board of the State Bar of Wisconsin and has worked with various health and insurance organizations throughout the United States, England, Sweden and The Netherlands.


 - U.S. District Court for the Western District of Wisconsin 
 - U.S. District Court for the Eastern District of Wisconsin
 - Wisconsin Bar Association
 - Supreme Court of the United States
 - U.S. Court of Appeals, Seventh Circuit
 - University of Wisconsin Law School, J.D., 2001
 - University of Michigan, MPH in Health Policy & Management, 1996
 - Lawrence University, B.A., 1993
Awards and Distinctions
 - Named a "Rising Star" on the Wisconsin Super Lawyers list in 2009
 - Fellow, American College of Healthcare Executives (ACHE)
 - Elaine Osborne Jacobson Award for Women Working in Healthcare Law, Roscoe Pound Institute, 2001
 - Health Law Scholar, St. Louis University Law School, 2002




For more information contact:

GMA SHRM Management Team
2830 Agriculture Dr.
Madison, WI 53718
(608) 204-9814
fax (608) 204-9818

Program Schedule subject to change.