January 2020 |
HR InTouchThe Monthly Newsletter of the Greater Madison Area SHRM |
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In This EditionPresident's Message Government Affairs & Legal Updates
Professional Development Compensation and Recruitment: Our January 21, 2020 PDS Focus College Relations Focus on GMA SHRM College Relations Committee GMA SHRM Media Relations
January 21st PDS February 6 - Meet, Eat and Greet HR Advice Network Roundtables
Welcome New Members!
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Greetings GMA SHRM Members – Government Affairs & Legal Updates Mark Your Calendars for the 2020 WI SHRM Day on The HillSubmitted by Jeff Palkowski, MHRM, SHRM-CP, PHR Director of Governmental Affairs – Wisconsin SHRM State Council and GMA SHRM Government Affairs Committee Member February 13, 2020 is the date for the 6th Annual WISHRM Day on the Hill event. This annual event is held in Madison and provides an opportunity for human resource professionals from across the state to receive employment law and legislative updates, network with HR colleagues, and participate in meetings at the Wisconsin State Capitol with their elected officials. Paid Family and Medical Leave Movement Picks up SpeedSubmitted to Brenna McLaughlin, Attorney at Boardman & Clark LLP and GMA SHRM Programming Committee MemberThe federal government recently took a significant step toward offering paid family leave to all employees of the federal government. In December 2019, the House of Representatives approved the 2020 National Defense Authorization Act, which contains a provision granting all federal government employees 12 weeks annually of paid family leave for the birth or adoption of a child. The legislation is expected to pass the Senate, be signed by the President, and go into effect in 2020. The paid leave movement gained significant traction in the past few years. Currently, eight states, along with Washington D.C., have already enacted laws mandating that private employers provide paid family leave for employees. Some programs, like New York’s, are administered through insurance programs funded through employee payroll deductions. Additionally, both Oregon and Connecticut enacted mandatory paid family leave laws in 2019 that are set to take effect over the next two years. Even more states require mandatory paid sick/medical leave. Currently, twelve states plus Washington, D.C. require private employers to offer paid sick leave for employees to recover from an illness or care for a sick relative. State sick leave laws typically work on an accrual basis. For example, Michigan’s law, which went into effect in 2019, requires employers to allow employees to accrue 1 hour of paid medical leave for every 35 hours worked. Although Wisconsin does not currently have mandatory paid family or sick leave, Wisconsin employers should be aware of this growing trend. Calls for paid employee leave benefits will likely continue to grow over the next decade at both the state and national levels. In a competitive marketplace, many employers are offering increasingly generous paid leave benefits to employees in an effort to attract and retain top talent. Finally, this patchwork of state laws requires employers with multi-state operations to be diligent in complying with the details of all applicable state paid family and sick/medical leave laws.
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Submitted by Amanda Tetzlaff, Talent Acquisition Specialist at Fairway Independent Mortgage Corporation and GMA SHRM Director of Media Relations
Employer branding is a term that’s getting a lot of attention in recent months. According to a recent study by the Talent Board,1 the “number one recruiting focus for 2020 will be employer branding.” But branding is so broad. As HR professionals, how do we even begin to work towards this goal? In HR we focus on people, not marketing, right?
Well, I don’t have all the answers to employer branding, but I DO have two little words that I highly suggest as a place to start: Social Media.
In “The Role of Social Media in Employer Branding,”2 the article sums up the correlation between social media and employer branding perfectly.
“…You need to showcase your culture as part of social media marketing storytelling when building your employer brand. Your brand story represents who you are and what you stand for. It sets the stage for interactions and expectations that your current and future employees will have with your organization.
To put this another way, social media acts as your digital ‘first impression.’”
For me personally, I used to be terrified of social media. In my mind, Facebook was only for posting fun, personal stuff about my life and my interests. And LinkedIn? Oh, that’s what you update when you’re actively looking for a new job. If you, the reader, were part of a live audience right now, I’d ask you to raise your hand if you had (or have!) those same assumptions. I bet there would be a lot of hands raised in the audience.
But I’m here to tell you those assumptions are all wrong. If you want to be a difference maker in your company and work towards creating your employer brand, improving recruitment efforts, and increasing employee engagement, then you have to realize there is way more to social media than just personal and professional usage, and there are way more websites to use than just Facebook and LinkedIn.
Sound overwhelming? It can be! So, I invite you to do what I did – join the GMA SHRM Social Media (Media Relations) Committee. It’s a safe environment where you can meet other HR professionals in the Madison area, work with others who specialize in employer branding at their companies, and get hands-on experience posting, sharing, and liking to social media platforms. It has been a game changer for my personal and professional career, and it can be a game changer for you, too!
One last thing I’ll leave you with…Faux employer branding vs. Magnetic employer branding.3
“Faux employer branding is when ‘We need to improve our employer brand messaging’ is seen as a technique for luring talented people through the door.
Magnetic employer branding is seeing the process as a comprehensive, integrated approach to, first, being an employer of choice, and then communicating this in a compelling way. Companies who get this are exponentially more effective at recruiting talent. Their employer brand acts like a powerful talent magnet.
Having a magnetic employer brand draws the best of the best to you.”
As we kick off 2020, I’m sure many HR professionals and teams have established or are establishing their annual goals, and branding is most likely one of them. If you are struggling to figure out where to start and would like help, please consider working with us, your GMA SHRM Social Media committee. We’re always looking for more volunteers and improving the careers of HR professionals in the Greater Madison Area.
Contact me today for more details – I’d love to chat: amanda.tetzlaff@fairwaymc.com
1 – 2019 Global Talent Board Candidate Experience Benchmark Research: https://www.thetalentboard.org/article/cande-recruiting-focus-2020/?fbclid=IwAR2GOwKjwwuFDMt4aURmZUxN0aLZVf13kM6QF1knMWN7fEPr5rIWUneDmTY
2 – 2018 PostBeyond: The Role of Social Media in Emplooyer Branding: https://www.postbeyond.com/blog/social-media-employer-branding/
Newsletter Coordinator: Mary Moua, Employee Engagement & Social Media Specialist at Fairway Independent Mortgage Corporation
We welcome any feedback regarding topics of interests, suggestions or general comments of what you'd like to see in future newsletters. After all, this is meant for YOU!
Please send your suggestions to our Newsletter Coordinator here.
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GMA SHRM News & Upcoming Events
Session 1: It's Time for A Compensation Revolution
Presented By: Summer Rector, QTI Consulting
A total rewards system should include a base pay structure, bonuses, and annual merit increases, right? Wrong…or not necessarily. For years, these programs were defined as essential, but are they effective at attracting, motivating, and retaining talent? Have we lost sight of their true purpose in the decades of evolution? Join us as we discuss revolutionary ideas such as paying employees to quit, eliminating bonuses, compensation coaching, unique recognition programs, and more.
Session 2: Recruiting Made Easy – Maximize Your Time and Get Results You Want
Presented by: Susan Thomson, Action Coach
Join us to learn about a radically different (and fun!) approach to hiring – one that consistently attracts only those people who are a great fit for your culture and for the role you need to fill. Best of all – it’s quick! What used to take months, can now take weeks instead. So you get to do what you need – time to focus on the business and you get an “A” player who can really help you grow. It’s a beautiful thing.
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Meet, Greet & Eat with your fellow GMA SHRM Members!
Share stories, interests and have some laughs while enjoying breakfast or lunch (TBD).
Program Information
We have three roundtables held monthly at three different locations throughout the Madison area. The current meeting schedule is below.
*Please note, there is a location change for South Central to NeuGen, 45 Nob Hill Road , Madison, beginning in August.
East Herzing University 5218 East Terrace Drive |
South Central Findorf 300 South Bedford |
West Accuray 1 Erdman Place |
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GMA SHRM Member News
GMA SHRM welcomes the following members who joined our chapter in November 2019!
Janna | Boehm | Edgewood College | |
Jeremiah | DeGollon | UW - Center for Professional and Executive Development | |
Nora | Digre | Remedy Intelligent Staffing | |
Rachel | Fuerstenberg | Student - Madison College | |
Beth | Johnson | Wisconsin Primary Health Care Association | |
Stacy | Kramer | Connect Search, LLC | |
Jared | Rogers | SHRM-CP | QPS Employment Group |
Jacob | Scheffler | Remedy Intelligent Staffing | |
Kat | Shanahan | UW - Center for Professional and Executive Development | |
Wade | Udelhoven | Village of Mount Horeb | |
Amanda | Van Duyn | Fairway Independent Mortgage | |
Susan | Varghese | Madison Area Technical College | |
Alondra | Vazquez | Student - UW Madison |
Members on the Move
Have you started with a new company? Has your organization recently promoted you to a new position? Or do you want to recognize a new person or promotion within your department? If so, we want to hear about it. Send us an e-mail, and we’ll publish your good news in the next HR InTouch!
In Transition
If you are a member who is in between jobs, or who is currently employed but seeking new positions or career paths, write us a brief description of your skill set, areas of expertise, what you’re looking for, etc. Send us an e-mail. We’ll publish your information in the next HR InTouch.
HR InTouch Guidelines
Article Writing:
Do you have an interest in writing for the HR InTouch? We have an interest in learning more about your area of expertise!
Why should you volunteer? Top three reasons: 1) to share your knowledge and experiences to educate others; 2) to become more connected in the HR and Dane County communities; and 3) to contribute towards the advancement of GMA SHRM and the HR profession.
The first step is for you to choose a submission option: you can pre-submit an article to GMA SHRM at any time for us to use in any of the upcoming newsletters, you can sign up to write for a particular month, or we can put you on a list of people to contact in future months whenever we need articles.
Article length:
Because the HR InTouch is now in an online format, the size is flexible. The article should be engaging and hold readers’ attention. Include the core information in your article, and we will advise if it is too lengthy.
Solicitation:
GMA SHRM is conscious not to allow solicitation through the articles, in an effort to protect the interests of our partners and members. The nature of the article should be educational (i.e., what are the business advantages of having a product like yours) or informational. Otherwise, if you truly are interested in advertising through the HR InTouch, you can work with our Marketing Committee. As a rule of thumb for article writing, if the submission relates to a for-profit event, or specifically markets your company (vs. your industry), it is an advertisement, and should be purchased. If it is a not-for-profit event that your company is hosting, or an announcement (i.e., a SHRM member recently joined your company), it is an acceptable addition to the HR InTouch content. If you have any questions related to the appropriateness of your submission, please contact us.
If you have questions, or to submit an article, contact GMA SHRM at chapteradmin@gmashrm.org .